At the end of June, BBVA (Banco Bilbao Vizcaya Argentaria), a Spanish multinational banking group with a strong regional origin, opened bitcoin trading to all private banking clients in Switzerland.

It is now adding Ethereum to its cryptocurrency custody and trading service and enriching the offering for the bank’s Swiss office.

Therefore, BBVA Switzerland’s private banking clients and clients with a New Gen account will be able to trade both bitcoin and Ethereum.

On the BBVA app, it will be possible to view these digital assets along with other investments.

Digital currencies will be able to be automatically converted into euros, dollars or any other fiat currency.

The reactions of customers who felt the need to “diversify” have been enthusiastic, but above all it is the users who choose to personally manage their portfolios through New Gen who have welcomed the initiative most. We are talking about “evolved” clients with digital knowledge, who prefer not to be followed in their investments and to be autonomous.

The objective of responding to the needs of a well “sized” clientele can be seen in the words of the CEO of BBVA Switzerland, Alfonso Gomez:

“We decided to add ether to our ‘portfolio’ of cryptoassets because, along with bitcoin, they are the protocols that generate the most interest among investors, while also offering all the guarantees to comply with regulation.”

Switzerland is offering the conditions for a growth in digital assets and a Bank like BBVA is seizing this opportunity with the goal of continuing to expand its digital asset portfolio in the coming months.

This additional initiative makes it a leading bank in the adoption of blockchain technology, offering new opportunities to its customers who will be able to invest in an increasingly easy way in the digital world.