• Bitpanda becomes the official Main and Jersey Sponsor of the Italian men’s Rugby National Team as well as the National Team Under-20 for 2022 Six Nations.
  • This partnership allows Bitpanda to enhance the brand’s visibility and provides the fintech unicorn with a formidable platform to reach its Italian audience.
  • An official press conference to kick-off the tournament will be broadcasted live on the website and social media channels of FIR, with live windows on Sky Sport Italy, on 27 January 2022.

European digital investment platform Bitpanda announces its first Italian sports partnership with Federazione Italiana Rugby (FIR) to become the main and Jersey Sponsor of the Italian men’s Rugby National Team and the national team Under-20 for all upcoming Six Nations matches starting on 5th February 2022.

Marzio Innocenti, President Federazione Italiana Rugby, says:

As the world changes, our game changes accordingly. At FIR were committed to keep on developing in order to face the challenges that the future will bring to us both on and off the field. A dynamic, tech-savvy and agile company, aiming to interact efficiently with our communities efficiently throughout science, technology and IT, while sticking to our tradition and our values. Online investments are undoubtedly the most relevant and interesting financial phenomenon at present day and were glad to welcome Bitpanda within the Italian rugby family as we do share a common goal and vision to fiercely develop as international competitors in our respective fields. Im sure that the incumbent Guinness Six Nations Championship will allow both of us to jointly build our future up.”

Carlo Checchinato, Commercial Director Federazione Italiana Rugby, adds:

FIR is always aware of emerging commercial trends and partners who share our will to effectively interact and speak to new generations and participants while being constantly updated with the evolution of the social context. Bitpanda emerged and thrived within the digital investment world, turning into a powerhouse both in Europe and globally, and we look forward to working successfully together in the incoming years”.

This sponsorship provides Bitpanda with a formidable platform to reach not only the Italian audience, but also a wider target of millions of rugby fans around the world.

Orlando Merone, Country Manager Bitpanda Italy, says:

At Bitpanda, were here to change the game in the world of investing. And so is the Federazione Italiana Rugby in the world of rugby. We are delighted to be the F.I.R. Jersey Sponsor for both Senior and U20 Male Teams as this will provide an array of exciting opportunities to enhance our offer to existing and new Italian customers while creating unique new experiences. Rugby is all about integrity, respect, and discipline, much like our business. We wish the teams to grow more and more and achieve every success in the coming future.”

Founded in 2014 as a crypto-trading company, Bitpanda has evolved into a leading investment platform offering users the opportunity to invest in a wide range of digital assets: cryptocurrencies, stocks, ETFs, precious metals. Bitpanda’s growth illustrates how mainstream retail investing has become, as well as the growing desire amongst investors to take the reins of their own investments. Less than seven months after its entry into the Italian market, Bitpanda has recently opened a new office in Milan, grew the local workforce, and is further expanding the local team.



Bitpanda makes investing accessible for everyone. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, Bitpanda removes the barriers to investing by harnessing the innovative power of digitised assets and blockchain technology. With more than 600+ team members and over 3 million users, the company is one of Europe’s fastest growing fintechs. The user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the stocks, cryptocurrencies and precious metals they want – with any amount of money. 


Federazione Italiana Rugby is the national Game of Rugby governing body in Italy, responsible for promoting the Game and its values and for organizing domestic competitions within the national borders. FIR is a Member of main international governing bodies the likes of World Rugby, Rugby Europe, Six Nations, United Rugby Championship and EPCR.