MAX and Isracard, two Israel-based credit card companies, will begin offering bitcoin and cashback services to their users. Each company will offer a separate card that will, for the first time, introduce their customers to bitcoin.

MAX has signed a clearing agreement with Beats of Gold that will allow customers to use their credit cards to purchase bitcoin and other cryptocurrencies with any Israeli card, as long as the transaction is cleared in Israel.

Isracard, on the other hand, will work with the cryptocurrency-focused subsidiary Horizon through Altshuler Shaham, which is an investment house.

We’re talking about groups that can already rely on 3 million credit cards issued so the scale of the news is at an absolutely high level, at a really difficult time for Bitcoin prices and all altcoins that have been suffering from falling prices for about six months.

An offer that wants to capture the attention of cryptocurrency enthusiasts and that has the target of a rapid and great diffusion, so much so that in the groups’ plans there would be the launch of a new VISA card that will have as its main feature the possibility of receiving cashback directly in Bitcoin.

The launch awaits approval from the local regulator, but customers can already pre-order the card.

As a leading cryptocurrency company in the country, we are proud to launch this innovative partnership that will allow the general public to enter the digital currency arena,” said Horizon CEO Ilan Stark, who continued: “While in the past this sector belonged to the exotic part of the capital market, today we are seeing more and more interest from investors and clients.”

Investment house Altshuler Shaham made headlines in March 2021 when a Globes report said it had invested $100 million in late 2020 in Grayscale Bitcoin Trust (GBTC), the world’s largest bitcoin fund.